Shhh, I’m Consuming Content
Reading isn't just a hobby; it's a rebellion against the scroll. This campaign is about making that statement loud, clear, and ironically 'meta'.
Scope
Art Direction, Packaging,
Brand Strategy
Tools
Figma, Photoshop
Timeline
May 2026
![[Hero_BOTM].jpg](https://static.wixstatic.com/media/9dbe91_dcc8fd4128bd4e94a38c67a3ab7de993~mv2.jpg/v1/fill/w_888,h_666,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/9dbe91_dcc8fd4128bd4e94a38c67a3ab7de993~mv2.jpg)
The Problem:
The Phone vs. The Page
We love stories, but our phones love our attention more. I wanted to design something that doesn't just protect the book, but protects the experience of reading.
The Movement:
Caught in the Act
This isn’t just a product; it’s an organic social loop. Because your phone is literally trapped on the back of your book, you can't take your own photo.
To join in the trend, it encourages 'Reading Dates' where your friends or reading buddies have to capture you in the wild 'consuming content.' It turns a solitary habit into a shared, digital-detox movement.
The Design:
Designed to Stay Put
The back features a secure, vertical slip pocket engineered to hold your phone snug with or without a case. By sliding the phone in, it keeps the book’s spine flexible and puts the phone’s weight directly in your palm while you hold it. No slips, no distractions. Just analog focus.
