L
Luz Santana
Buen Día: The Dominican BreakfastBox
This breakfast box design is inspired by a traditional Dominican breakfast, incorporating a vibrant color scheme that complements its contents, including the iconic 'morir soñando' drink.
Scope
Art Direction, Packaging,
Identity & Branding
Tools
Illustrator, Photoshop
Timeline
Dec 2023
Created using Adobe Illustrator and Photoshop, the packaging features a custom logo and a carefully curated design that reflects the essence of Dominican morning meals.
Every element, from imagery to color selection, was meticulously designed to create a cohesive and appealing visual identity.
The Logo
I wanted the brand to feel like a warm greeting from the island. The design layers simplified tropical elements (such as soft yellow for the sun, calm blue for the ocean, and leaning palm trees) to capture the essence of a Caribbean morning.
I chose the name "Buen Día" as a nod to my culture. While Buenos Días is formal, we Dominicans usually shorten it to a casual, friendly Buen Día.
